Are you stuck creating offers and messages that never quite land? In this episode, we challenge the conventional wisdom of obsessing over your customers. Instead, I invite you to put on your “customer hat” and see your business through their eyes.

I share real-world stories, including how a simple shift in perspective helped a client’s snack business break out of its niche and reach new audiences. I also break down why traditional customer avatars and ideal client worksheets aren’t enough, and how true empathy and embodiment can transform your messaging, offers, and growth.

You’ll learn:

• The critical difference between thinking about your customers and thinking like them

• Why outdated personas and assumptions can sabotage your marketing

• Practical ways to gather real customer insights—beyond surveys and spreadsheets

• How to run a “customer hat audit” of your website and sales pages

• The power of collaboration and feedback in refining your message

Whether you’re a seasoned founder or just getting started, this episode offers actionable steps to reconnect with your audience and create offers that truly resonate. Plus, discover how to bring others into your process for more creative, effective results.

• Stop relying solely on data and old personas—start embodying your customer’s perspective.

• Engage in honest, open conversations with real customers to uncover what truly matters to them.

• Use reviews, testimonials, forums, and social listening to gather unfiltered insights.

• Regularly audit your messaging and user experience through the eyes of your ideal client.

• Collaboration and outside perspectives can reveal blind spots and spark new ideas.

• Free Website Wellness Checklist

If you’ve ever felt like you’re doing all the marketing as an entrepreneur—posting, emailing, tweaking your website—but nothing seems to stick, you’re not alone.

In this episode of The Table, I’m sharing why that overwhelm happens (no, it’s not because you’re bad at marketing) and how you can start laying the groundwork for clarity and momentum.

I’ll walk you through the idea of your mise en plan—the essential pieces you need to lay out before you jump into tactics—and the four core ingredients that every effective marketing strategy needs.

You’ll learn:

• Why even experienced founders (and billion-dollar brands) get stuck in the swirl

• What your “marketing mise en plan” actually is—and why it matters

• The four foundational ingredients that make marketing feel simpler and more aligned

• How you can get started on assessing your own mise en plan

If you’re tired of feeling scattered and ready to build a marketing approach that actually feels like yours, this episode is your starting point.

Links & Resources:
✨ Book a strategy session: Contact
✨ Learn more about Mise en Plan: Website
✨ Connect on Instagram: @miseenplan
Subscribe to The Table so you never miss an episode. And if you enjoyed this conversation, I’d love for you to leave a review—it helps more founders find clarity without the hustle.

Thanks for pulling up a chair with me today. See you next time—I’ll make sure to save you a seat.

Welcome to The Table, the podcast for founders who are ready to rethink, rebuild, and realign their businesses with clarity and purpose.

This trailer episode is your invitation to join a different kind of conversation—one grounded in clarity, curiosity, and the belief that almost anything is possible when you give yourself permission to do things your way.

I’m Dani Henneberger—marketing strategist, founder of Mise en Plan, and your host as we gather to talk business, strategy, and the messy middle of entrepreneurship.

Pull up a chair, hit subscribe, and let’s build what comes next together.

Learn more about Mise en Plan