Have you ever considered the power of not speaking during a user interview or usability test? Silence, often perceived as mere emptiness, can actually be a UX researcher's most potent tool.

In this episode, we explore The Tacet Technique, inspired by UX Researcher Alessandro Zulberti's article "Silence in usability moderated tests, inspired by John Cage". Just as composer John Cage's 4'33" challenged audiences to experience silence as a composition in itself, we'll examine how strategic pauses can transform the way you gather user insights.

We'll discuss:

• Why silence makes us uncomfortable, and how to reframe that discomfort as an opportunity.
• How intentional silence unlocks richer, more authentic user feedback.
• Practical tips for mastering the Tacet Technique, including using visual cues in your research protocol and embracing non-verbal communication during those crucial silent moments.
• The connection between intentional silence and Maslow's hierarchy of needs, specifically how fulfilling a participant's need for esteem can lead to more valuable research findings.

(Audio created with Google NotebookLM)