Running a startup is like building a car while you're driving. We're talking with an entrepreneur who does it all while staying buckled in. Join us in today's conversation with Wade Anderson, President and COO of Elements, and investor Tanner Potter of Kickstart (a VC firm for startups in Utah, Colorado, and the Mountain West) as we bring you both sides of a Perfect Pitch. In this episode, we'll talk about:

Starters and joiners: why you don't need to be a founder to be an entrepreneur

The steps Wade took to determine whether Elements had product-market fit

How investors look at product retention and usage data when evaluating a company

Details on Wade's feedback strategy and how it helps him remain self-aware