In this episode of Max Value, Suzi Potts, an industrial-organizational psychologist turned strategic business adviser, reveals how people strategy directly drives enterprise value—especially during growth, disruption, and exit. Moving from her early career in the wine and spirits industry to building data-backed talent systems, she explains how founders unknowingly create hidden financial drag through misaligned leadership structures, poor measurement systems, and unexamined succession plans. With sharp insights on family-business dynamics, tool-agnostic advisory work, and post-M&A leadership risk, this conversation challenges executives to think beyond financial modeling and confront the human architecture behind their results. For founders preparing to scale or transition, this episode delivers a critical message: value is built—or destroyed—through people decisions long before the deal is signed.

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SUZI POTTS
LinkedIn: https://www.linkedin.com/in/suzipotts/
Web Page: suzipottsconsulting.com.