Visit http://www.continuum.net/podcast for free content and more podcasts. Not long ago, it was not commonplace to hear of marketers that loved to deal with data and spreadsheets. However, times have changed, and measuring the success of marketing campaigns is vital to driving new leads and sales. In this episode of The Team Builders podcast, Continuum CMO Jeanne Hopkins explains how to transform an "arts and crafts" marketing team into a powerful, sales-producing, data-driven organization.