Scaling Wellness

The Tech You Need (and Don’t!) to create and scale your digital product


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Welcome to Episode 2 of Scaling Wellness

In this episode, we’re diving into a topic that keeps many wellness experts stuck: technology. From fears about costs and complexity to comparisons with online influencers, the tech side of creating digital products can feel overwhelming. But it doesn’t have to be!

What You’ll Learn in This Episode:
  • Common Tech Fears: Why wellness experts often feel intimidated by technology and how to overcome those mental blocks.
  • Simple Tech Solutions: The basic tools you need to create, deliver, and manage your first online course or membership—without breaking the bank.
  • Avoiding Common Mistakes: Learn from my early missteps and discover how to keep things simple when starting out.
  • How to Launch Without Overwhelm: Why starting with a “founder version” can save you time, money, and stress.

Key Tools Mentioned:

  • Email Management: MailerLite, Mailchimp, or ConvertKit (start free).
  • Payment Processing: Stripe for secure, professional transactions.
  • Content Delivery: Google Docs for a no-cost, easy-to-use solution.
  • Community Building: Facebook Groups, WhatsApp, or Voxer for connection.
  • Feedback Collection: JotForm for free forms to gather insights and testimonials.
  • Design and Graphics: Canva (free version is perfect for beginners).
  • Digital Course Creator www.carolinecopp.co.uk/DCC-info

Skip to the bits you need:

00:00 Welcome and what to expect

00:07 Why tech feels so daunting for wellness professionals

01:03 The power of simplicity when creating digital products

03:16 Lessons from my biggest tech mistakes

05:03 How to create a simple digital course that works

05:51 The essential tools you need to get started

Take Action:

If tech has been holding you back, start small! Choose just one tool to explore this week and begin building your digital product. You don’t need perfection—progress is enough.

Don’t forget to subscribe to Scaling Wellness for weekly tips and strategies. Connect with Caroline on Instagram @CarolineCopp, and if you found this episode helpful, share it with a friend or colleague in wellness. Your reviews help us grow—thank you for supporting the podcast!

Mentioned in this episode:

📢 Free Training Alert! 🚀

I'd love to invite you to a free training designed just for wellness experts like you! We’ll be diving into how you can add simple digital offerings to your business—moving beyond in-person and 1:1 work to a scalable, one-to-many model.

If you’re ready to grow your revenue, expand your impact, and create more freedom in your business, this session is for you. 🎉
Spots are free, but limited—grab yours now! https://www.carolinecopp.co.uk/beyond-in-person💡✨

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Scaling WellnessBy Caroline Copp