Website performance is not talked about enough with ecommerce marketers.

Yet it has a large, measurable impact on conversion rates. Data shows that site speed has a direct correlation to conversion rate -- for example, Walmart has found that for every 1 second improvement in page load time, conversions increased by 2%.

A few key elements of website performance are speed, security, and scalability.

Robert Rand of Jetrails discusses how to audit, and improve your performance in this episode.

3 resources to identify problems and fix them:

Google Search Console - evaluate site speed on device. Identify key pages, particularly product pages, and where there are impacts to speed and performance.

GTmetrix - a great tool to identify site speed issues, and overall speed by different device. Identify which element on a page is creating any issues.

Yottaa site performance - a third party service to audit performance for ecommerce brands.

In this episode, Robert outlines some tactical steps to identify performance issues and fix them in a way that is accessible for non-technical folks.