It’s pretty easy to feel when something is off or not-aligning within a business. But figuring out what those tangible go-to-market issues are so that you can fix them is a different story.

Recognizing the issues quickly is the shortest route to recovery. 

On this episode of MOVE: Author’s Cut, Co-authors Sangram Vajre and Bryan Brown, point out common issues that show your go-to-market is broken and how to respond. 

What we discussed:

• Telltale signs of a broken go-to-market framework
• How to respond to the issues

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