What does it take to build a bourbon brand in today’s whiskey market? We sit down with Shortbarrel co-founder Clinton Dugan to talk bourbon, barrel picks, the Shortbarrel story, Atlanta whiskey, and what it takes to grow a modern American whiskey brand.
Clinton shares the story behind Shortbarrel, his approach to selecting barrels, the bourbon community, and where the brand is headed next.
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If you enjoy bourbon interviews, whiskey podcasts, barrel picks, bourbon reviews, distillery stories, and the bourbon community, subscribe to Ten Glen Society for more conversations with the people shaping American whiskey.
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