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The Term ‘Elevator Pitch’ Was Only Coined in the 90s?
The Elevator Pitch is now so ubiquitous that It feels like it must have originated in the era of Mad Men. So it’s hard to believe - but true - that idea was Ilene Rosensweig’s tactic to advance her boyfriend’s writing career at Vanity Fair in the 90s.
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By SlackThe Elevator Pitch is now so ubiquitous that It feels like it must have originated in the era of Mad Men. So it’s hard to believe - but true - that idea was Ilene Rosensweig’s tactic to advance her boyfriend’s writing career at Vanity Fair in the 90s.