Grocery Guru Ep 23: A Partnership Between Tesco and BMW - The Every Little Helps Car.

Join Andrew Grant and Darren A. Smith in the twenty-third episode of the Grocery Guru discussing the partnership between Tesco and BMW to launch the Every Little Helps car. The BMW Series 1 ELH.

You Can Read the Full Tesco and BMW Partnership Episode Transcript Below:

Darren A Smith :

Welcome to the weekly episode, that is the Grocery Guru. This is the episode number 23. And we're here with Andrew, our Grocery Guru. Andrew how are you?

Andrew Grant :

Morning Darren, you well?. Happy Easter.

Andrew Grant :

Thank you, you too. Yes, we've got four days off soon. Now the news, been a bit slower of late. What have we got in our postbag for this week?

Andrew Grant :

A couple of things. I mean, there's talk of an Asda price war, that they're trying to match Aldi a little bit. How many times have you heard of a grocery price war that wasn't really a price war. So maybe we just jump over that until more develops. The other interesting thing I saw though, and I'm amazed it's not got more publicity actually, but a tie up between BMW and Tesco.

Darren A Smith :

BMW cars, and Tesco? Okay. [crosstalk 00:00:52]

One of UK's biggest supermarket names

 

Andrew Grant :

Yeah, they're going to collaborate on the world's most recycled, recyclable green car.

Darren A Smith :

Wow. [crosstalk 00:01:01]. I mean Tesco is big, but BMW is huge. That's quite a coup for them to land that.

Andrew Grant :

Well, it's going to be the BMW ELH - the every little helps.

Darren A Smith :

[laughing] Brilliant.

Andrew Grant :

Think about it. They're going to build it from all Tesco's packaging waste. So you think of how many tin cans Tesco get threw and remember a tin can isn't tin it's steel.

Darren A Smith :

Yes quite so.

Andrew Grant :

How many, how many plastic bottles? So it's going to be built from all recycled packaging, which is obviously good for the planet, but even more interesting, it's going to run off bio ethanol produced from Tesco's food waste. So you'll, you'll sort of pop up to the supermarket quite how they'll do the practicalities I don't know but presume you pop up to the petrol filling station, it will be a bio ethanol pump and you fill it up with bio ethanol. So you've got a pretty much hundred percent recycled car running off totally clean fuel. I thought it was brilliant.

Darren A Smith :

This is a bit like the McDonald's restaurant vans that run off biodiesel. So it must be something similar. So it is very possible to make this happen. Wow. Okay. Okay

Andrew Grant :

Yeah. No, but I think this is bio ethanol. So ethanol is pure alcohol, isn't it?

Darren A Smith :

Yeah

Andrew Grant :

Whereas the McDonald's stuff runs off old chip fat.

Darren A Smith :

That's it? That's it. That's what I was getting at.

Andrew Grant :

I think I'll chip fat still puts lots of fumes in the air. Whereas if you think about burning pure alcohol, ethanol.

Darren A Smith :

Yeah.

Andrew Grant :

I don't think there are any emissions. So it's about as green as it gets.

Darren A Smith :

So are we thinking that this car that they're talking about, is going to be Tesco branded [inaudible 00:02:47] Tesco badge ELH or just BMW ELH?

Andrew Grant :

No, no, I don't think they'd go as far as a Tesco car. I mean, they got as far as the HUDL tablet, didn't they? A few years ago.

Darren A Smith :

Yes they did

Andrew Grant :

No this is going to be, from what I can gather, a one series BMW, but badged as the ELH the, the every little helps. I don't think there's going to be a lot of Tesco branding other than it's built from Tesco packaging and runs off Tesco fuel. [crosstalk 00:03:20]

Darren A Smith :

It's a bit like I remember the Champagne buyer for Tesco talking some years ago about Champagne. Tesco is very small on the label. Obviously you don't want Tesco big on something like that. So, okay I get it. All right.

Andrew Grant :