Testimonials are your calling card to the next interest in you. When you shop, you normally start your look based on a testimonial: tv or radio ad, word of mouth, flyer, coupon. But bottom line is that you buy because someone told you they'd bought it and liked it. The testimonial from those you have worked for is like that commercial; that celebrity endorsement. You earned it so feel confident asking for it...then post it! Everywhere. Today we open with a testimonial sent to me from one of the events I had just hosted and told you about in the latest "Dailies". Then we break down how it got there.