Welcome to Beyond SEO, the podcast by Growthack.io where we explore what really drives brand growth, from search and content to data and strategy.

In this first episode, Glen Chamisa sits down with Ryan Jones, Marketing Manager at SEOTesting.com, to unpack how experimentation shapes modern SEO.

- Why testing matters more than ever in SEO

- How AI search and LLMs are reshaping discovery

- Building a testing culture inside SaaS and small teams

- The balance between brand and acquisition

- Lessons from running marketing for a bootstrapped SaaS

00:00:00 Introduction – Beyond SEO with Growthack.io

00:00:18 Guest Intro – Ryan Jones from SEOTesting.com

00:01:39 The Power of Testing in SEO

00:05:23 Why Most Businesses Avoid Experimentation

00:06:45 How AI Search Is Changing the Game

00:08:44 When and How to Test Campaigns Effectively

00:10:44 Building a Testing Culture in Marketing

00:11:56 Managing Time and Focus in Small SaaS Teams

00:18:33 SaaS Onboarding and Retention Strategies

00:18:43 Understanding the SaaS vs E-commerce Difference

00:31:03 Personal Branding vs Company Branding in SaaS

00:37:05 Word-of-Mouth as a Marketing Channel

00:38:52 Brand vs Acquisition – Which Should You Prioritise?

00:41:00 Lessons for Start-ups and Resource Management

00:44:53 Core Values at SEOTesting.com

00:51:44 Biggest Lessons from SaaS Marketing

00:55:11 Closing Thoughts and Where to Connect

Growthack.io specialises in building SEO systems that drive revenue by combining technical, content, data-driven insights and AI-ready strategies to help your business scale smarter. No hype. No guesswork.

Award-winning SEO that helps your brand stay discoverable, trusted, and ready for what’s next.

Connect with us:

Growthack.io → https://blog.growthack.io/

LinkedIn → https://www.linkedin.com/company/growthackdigital

Ryan Jones → https://www.linkedin.com/in/ryan-g-jones/

SEOTesting.com → https://seotesting.com

Subscribe for more conversations that go beyond rankings and into what really drives growth.

#BeyondSEO #SEOTesting #SEO #SaaSMarketing #Growthack #RyanJones #SearchMarketing #Podcast #StartUps

Growthack.io helps brands go Beyond SEO, specialising in building SEO systems that drive revenue: combining technical, content, data-driven insights and AI-ready strategies to help businesses scale smarter. Practical, award-winning SEO that helps your brand stay discoverable, trusted, and ready for what’s next.

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