This entire episode is about "The!" , the downside of excessive simplicity. Instead, we should strive for Goldilocks Complexity, the minimal number of steps to achieve a particular result.

I started thinking about this topic after reading Ben Guttman's excellent book Simply Put - Why Clear Messages Win and How to Design Them. I loved this book. It is right up there with James Clear's book Atomic Habits.

But... simplicity has a downside. In this episode, I explore optimal simplicity, identify too much simplicity and too much complexity.

Goldilocks Complexity.

This is a quadratic formula: y=−ax2+bx

In this episode, I explore The Brutalist, Iowa Football Coach Kirk Ferentz, Bears Coach Ben Johnson, and simplicity optimization.