<p>We’re talking about theater today. But not that kind of theater. Today’s episode is all about the theater we perform in our daily lives in order to feel better about ourselves and our decisions. We all do it. And, as marketers, it’s important that we understand why.</p>

We’re talking about theater today. But not that kind of theater. Today’s episode is all about the theater we perform in our daily lives in order to feel better about ourselves and our decisions. We all do it. And, as marketers, it’s important that we understand why.

The Theater of Self Justification

Welcome to The Copernican Shift (formerly, the CXM-Experience), the podcast that challenges you to change your perspectives about marketing, advertising, and digital channels. 

Join Sprinklr CXO Grad Conn and his guests for tips, insights, and strategies aimed at helping you embrace the new marketing world where customers are connected and empowered like never before — it’s a Copernican shift that puts your customer in the center of the marketing universe. The podcast is occasionally irreverent, possibly contrarian, but always entertaining and informative. 

The Copernican Shift. Mapping perception to reality since 1543.

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Welcome to The Copernican Shift (formerly, the CXM-Experience), the podcast that challenges you to change your perspectives about marketing, advertising, and digital channels. Join Sprinklr CXO Grad Conn and his guests for tips, insights, and strategies aimed at helping you embrace the new marketing world where customers are connected and empowered like never before — it’s a Copernican shift that puts your customer in the center of the marketing universe. The podcast is occasionally irreverent, possibly contrarian, but always entertaining and informative. The Copernican Shift. Mapping perception to reality since 1543.

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The Theater of Self Justification

The Theater of Self Justification