In this episode of Miked Up Marketing, Tim and Sarah discuss the common pitfalls in marketing strategies and the importance of company culture. 

They emphasize that businesses often overlook the value of their employees and the need to create a positive work environment. 

The conversation also highlights the significance of understanding a brand's promise and the necessity of having a solid content strategy. 

Tim and Sarah share insights on how to effectively engage with customers and the frameworks that can lead to business growth.