This episode is a gut check for solopreneurs navigating marketing, messaging, burnout, and the lies we’ve been sold about how to “do business right.”

Heads up: This is a cannabis-friendly space. You’ll hear us mention it briefly in this convo. We don’t center it, but we also don’t hide it. If that’s not your thing, you’ve got full permission to opt out. Consent and transparency matter.

Okay, now—here’s what we really need to talk about. In this conversation, Tristan and Brooke check-in about this moment and then explore the things Tristan wants every entrepreneur, solopreneur, or online business owner to hear right now:

Marketing is not selling. We need to stop conflating the two—it's keeping us stuck.

Marketing is visibility, storytelling, and building trust in your expertise—not just cranking out content.

Discernment is a skill. Learn the difference between a growth edge and a clear NO in your work.

Stop distracting yourself with tasks that feel easy or comfortable but don’t necessarily move things forward.

You don’t need to “figure out your niche.” Really.

You chose to work for yourself—so do it differently. Unlearn the templates. Break the rules. Make it yours.

This is not your average marketing or business pep talk. It’s an invitation to come back to your truth, clarify your focus, and stop wasting time trying to “get it right” according to someone else’s blueprint.

Call to Action:

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