Welcome to the very first episode of The Third Pour! Get to know your hosts—The Professor, Doc, and GT—as they break down their mission to strip away brand labels and get to the truth.

In this premiere, we’re tackling "bottle bias" and explaining why "drinking the hype" is the quickest way to overpay for bad bourbon. We also introduce our secret weapon: The Blind Box. No names, no reputations, and no backstories—just the juice in the glass. See how your favorites hold up when the labels come off.