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The Three Keys to Using Social Media as a Launch Tool
If you are in the marketing or business space you probably have something that needs to be launched! In this episode, Christina talks about how and why social media is the perfect tool to help you launch a whole host of things from a new business to a new product. She also talks about the three key elements you must focus on to enable a successful launch.
KEY TAKEAWAYS
- Start to understand the process of launching. The first thing you need to do is think about your audience. Consider who your audience is and what things they would be interested in other than what you are launching. You can then use this to pivot your launch and ‘seed your content’.
- If you don’t have a lot of awareness around your product/service or much of an audience yet you may need to allocate a budget for ads.
- Having a pre-launch plan can make all the difference in whether your launch is successful. When creating your campaign, include a pre-launch plan and incorporate things such as hints and teasers. Your aim needs to be to build anticipation, excitement and get buy in.
- Focus on highlighting to your audience how you are going to help them, make it clear how your service and/or product will help their lives.
- Make sure you use the right social media channel for your product/service and ensure you integrate it with other forms of marketing such as email campaigns.
BEST MOMENTS
02:52 “The last thing we want to do is go out there and shout about it to an empty room”
06:29 “They’re so caught up on perfection they don’t realise they need to ensure there is some kind of pre-launch plan in place”
15:57 “You want to make it really clear how you can help people, we don’t want to be aggressive, we don’t want to be blatant we don’t want to be tacky and we definitely don’t want to lose momentum”
VALUABLE RESOURCES
Christina Talks Podcast
https://www.green-umbrella.biz/how-to-launch-anything-using-social-media/
ABOUT THE HOST
Christina has been working with SME’s since 2013 to launch, develop and perfect their online presence. In 2019 Christina made the move from employee to business owner of a successful digital marketing agency focused on educating business owners in the use of
social media. Christina is driven by the fact that in today’s world, it doesn’t
matter how big or small your marketing budget is, you can be a major player.
For small businesses, the tools are just as accessible – you just need to know
how to use them!
Website
View all episodes
By Christina RobinsonIf you are in the marketing or business space you probably have something that needs to be launched! In this episode, Christina talks about how and why social media is the perfect tool to help you launch a whole host of things from a new business to a new product. She also talks about the three key elements you must focus on to enable a successful launch.
KEY TAKEAWAYS
- Start to understand the process of launching. The first thing you need to do is think about your audience. Consider who your audience is and what things they would be interested in other than what you are launching. You can then use this to pivot your launch and ‘seed your content’.
- If you don’t have a lot of awareness around your product/service or much of an audience yet you may need to allocate a budget for ads.
- Having a pre-launch plan can make all the difference in whether your launch is successful. When creating your campaign, include a pre-launch plan and incorporate things such as hints and teasers. Your aim needs to be to build anticipation, excitement and get buy in.
- Focus on highlighting to your audience how you are going to help them, make it clear how your service and/or product will help their lives.
- Make sure you use the right social media channel for your product/service and ensure you integrate it with other forms of marketing such as email campaigns.
BEST MOMENTS
02:52 “The last thing we want to do is go out there and shout about it to an empty room”
06:29 “They’re so caught up on perfection they don’t realise they need to ensure there is some kind of pre-launch plan in place”
15:57 “You want to make it really clear how you can help people, we don’t want to be aggressive, we don’t want to be blatant we don’t want to be tacky and we definitely don’t want to lose momentum”
VALUABLE RESOURCES
Christina Talks Podcast
https://www.green-umbrella.biz/how-to-launch-anything-using-social-media/
ABOUT THE HOST
Christina has been working with SME’s since 2013 to launch, develop and perfect their online presence. In 2019 Christina made the move from employee to business owner of a successful digital marketing agency focused on educating business owners in the use of
social media. Christina is driven by the fact that in today’s world, it doesn’t
matter how big or small your marketing budget is, you can be a major player.
For small businesses, the tools are just as accessible – you just need to know
how to use them!
Website