Have you ever slogged through the process of setting up your own Google Ads account, only to get frustrated with the lack of results? Energy Circle PPC strategist Dora Leav, and Senior PPC strategist Cassandra Hutcheson talk to Jake and Cory about three of the common mistakes they see when it comes to preparing search engine marketing campaigns for an HVAC, solar, home performance, or better building business — including all the football metaphors you could ever need. 

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