📞 FREE 30-MINUTE RETAIL STRATEGY CALL
Want help creating a scroll-stopping window display for YOUR shop? 
Let's identify your specific opportunities together: 
https://www.retailoutcome.co.uk/booking

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Your shop window isn't competing with other shops anymore. It's competing 
with Instagram, TikTok, and whatever's on people's phones as they walk past.

In this video, I break down why most shop windows fail (the ‘Stuff Window’) 
and how to create windows that make people stop scrolling with their feet 
(the ‘Story Window’).

You'll learn:
• The two types of windows (and which one works)
• Why your window is competing with the infinite scroll
• The four principles that make windows scroll-stopping
• The one-sentence test that reveals if your window works
• One action to take this week to improve your display

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🎁 RESOURCES:

📖 Read my Substack:
https://thereluctantretailer.substack.com

🧮 Profit Finder Tool:
https://www.retailoutcome.co.uk/retail-profit-finder 

📖 Buy my Book:
UK - http://bit.ly/49CW5SC
US - https://bit.ly/4pIYnWe

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📅 NEXT WEEK:
What happens AFTER they stop?
How to guide customers through your shop 
using visual storytelling principles.

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ABOUT:
I'm Keith Lockwood. For 30+ years I've helped retailers from corner shops 
to global chains create scroll-stopping layouts and profitable shops. Every 
Week, I share one practical retail strategy adapted for independent shops.

This week's video draws from Chapter 2 of my book, The Reluctant Retailer, 
specifically the concept of the ‘silent salesperson’ working 24/7.

🔗 CONNECT:
Website: https://www.retailoutcome.co.uk/
Substack: https://thereluctantretailer.substack.com
Email: [email protected]

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#IndependentRetail #WindowDisplay #VisualMerchandising #SmallBusinessUK 
#RetailStrategy #ShopLocal #HighStreet #RetailTips #UKRetail #RetailConsulting