This video is a conversation between Troy and Lanny Bassham about performance and how it is generated. They discuss the observation that 95% of winning is done by 5% of participants and explore why this is the case. They talk about their experiences in sports like international rifle shooting and how they realized that there was something the elite performers were doing that they weren't. They introduce the performance model, which consists of the conscious, subconscious, and self-image parts. They explain that self-image is crucial for performance and discuss how it can be built through positive imprints and reinforcement. They also touch on the importance of analyzing performance and focusing on solutions rather than mistakes. The conversation concludes with a discussion on creating an environment that fosters growth and the impact of external imprints on self-image.