The Thrivecast - Episode 33 - Who's In Charge of Value, featuring guest Ron Baker, author of Firm of the Future and Implementing Value Pricing.Jason Blumer and Greg Kyte discuss how to measure the appropriate things in your company and how to choose a CVO (Chief Value Officer) or a value council. Also, Ron Baker joins Jason and Greg and answers listener questions. He also shares how the accounting profession could move forward by offering services other than compliance.