Thank you for tuning into "Starting Small", a podcast about brand development, entrepreneurship, and innovation in the modern world. In this episode I am joined by Greg Shugar, Founder of The Tie Bar, an affordable mens tie company. Working in law, Greg realized the void in affordable ties. This opened up an opportunity for Greg and his wife to start the first mens care brand through DTC that differed from other brands...a uniform price strategy. Each tie was $15 across the board, which allowed for customers to focus more on the design and fit, rather than price diverting them. 

Starting The Tie Bar out of their basement, Greg and his wife eventually grew it to over $19 million in annual revenue. Greg eventually sold the business to a private equity group in 2013. In 2019, Greg acquired Beau Ties Ltd. of Vermont, where he now operates full time as CEO.

Make sure to check out Beau Ties of Vermont at: https://www.beautiesltd.com 

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