We are joined by Hamza Rizvi, who talks about the big change in internet culture in India, enabled by the fact that the tier two, has well and truly arrived. We talk the changing landscape of platform consumption from YouTube to Facebook to tiktok. We also talk about the relevance of 'trends for the year' articles that show up at the beginning pg every year and how realistic these are. How does one pick a real trend from a manufactured one? We touch upon the growth prospect digital is pregnant with, versus mainline