TikTok is facing a potential ban in the U.S., leaving millions of brands scrambling for answers. As the #1 video content platform, this shake-up could mean significant shifts in your marketing strategy. So, what now?

In this episode of Sweat, Strategy & Success, we dive into the latest updates on the TikTok ban—what’s really happening, why it’s back (for now), and what the future holds. More importantly, we’ll discuss how brands can protect themselves from the uncertainty of relying on social media platforms they don’t own.

You’ll learn:

• The current status of the TikTok ban and what it means for DTC health and wellness brands.
• The critical lesson: Why owning your marketing channels is more important than ever.
• Actionable strategies to diversify your presence across platforms like YouTube, Meta, and LinkedIn.
• How to safeguard your brand’s data, audience, and revenue streams.
• What to expect moving forward and how to stay adaptable in an evolving digital landscape.

📍 Don't get caught off guard—prepare your business now for a future without TikTok.

Listen now and future-proof your brand.

IG/TikTok: @simpy_soleil

LinkedIn: Soleil Rain

YouTube@soleil-rain