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About the Guest(s):
Leslie Unger is the founder of Electric Impulse Communications. With a reputation as an executive coach and communications expert, Leslie has a background in helping professionals harness the power of storytelling to amplify their business presence and improve connectivity with audiences.
Josh Reams is the President and CEO of Millstream Area Credit Union. With a career focused on financial services and community involvement, Josh is committed to advancing the credit union's mission of "people helping people."
Episode Summary:
In this episode of "Chamber Amplified" from the Findlay-Hancock County Chamber of Commerce, Doug Jenkins hosts Leslie Unger from Electric Impulse Communications to explore effective storytelling in business communication. Leslie emphasizes the significance of crafting a concise and engaging narrative to capture audience attention, especially in a fast-paced digital world. She compares this to the increasing influence of platforms like TikTok and illustrates why businesses today must develop their storytelling to remain competitive and relevant.
The podcast transitions to a second segment featuring a conversation with Josh Reams of Millstream Area Credit Union. Josh shares insights on the core principles that differentiate credit unions from traditional banks, underlining the cooperative's dedication to community support and financial education.
Key Takeaways:
- The Power of Storytelling: Leslie Unger underscores the importance of storytelling as a tool for businesses, not just for their marketing but as a strategy for audience engagement.
- Starting with the End: Leslie encourages businesses to start narratives with outcomes to quickly engage audiences, given today’s short attention spans.
- Credit Union Philosophy: Josh Reams highlights the unique cooperative nature of credit unions, focusing on community and customer-first policies.
- Interest Rates Explained: Josh discusses the impacts of rising interest rates on both loans and deposit savings, aiming to provide better context for members.
- Community Engagement: Millstream Area Credit Union’s deep involvement in local initiatives showcases the credit union model as a force for regional growth and prosperity.
Music and sound effects obtained from https://www.zapsplat.com
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By Findlay-Hancock County Chamber of CommerceSend us a text
About the Guest(s):
Leslie Unger is the founder of Electric Impulse Communications. With a reputation as an executive coach and communications expert, Leslie has a background in helping professionals harness the power of storytelling to amplify their business presence and improve connectivity with audiences.
Josh Reams is the President and CEO of Millstream Area Credit Union. With a career focused on financial services and community involvement, Josh is committed to advancing the credit union's mission of "people helping people."
Episode Summary:
In this episode of "Chamber Amplified" from the Findlay-Hancock County Chamber of Commerce, Doug Jenkins hosts Leslie Unger from Electric Impulse Communications to explore effective storytelling in business communication. Leslie emphasizes the significance of crafting a concise and engaging narrative to capture audience attention, especially in a fast-paced digital world. She compares this to the increasing influence of platforms like TikTok and illustrates why businesses today must develop their storytelling to remain competitive and relevant.
The podcast transitions to a second segment featuring a conversation with Josh Reams of Millstream Area Credit Union. Josh shares insights on the core principles that differentiate credit unions from traditional banks, underlining the cooperative's dedication to community support and financial education.
Key Takeaways:
- The Power of Storytelling: Leslie Unger underscores the importance of storytelling as a tool for businesses, not just for their marketing but as a strategy for audience engagement.
- Starting with the End: Leslie encourages businesses to start narratives with outcomes to quickly engage audiences, given today’s short attention spans.
- Credit Union Philosophy: Josh Reams highlights the unique cooperative nature of credit unions, focusing on community and customer-first policies.
- Interest Rates Explained: Josh discusses the impacts of rising interest rates on both loans and deposit savings, aiming to provide better context for members.
- Community Engagement: Millstream Area Credit Union’s deep involvement in local initiatives showcases the credit union model as a force for regional growth and prosperity.
Music and sound effects obtained from https://www.zapsplat.com