A firm belief that "we all deserve to live and work in a vaccinated environment," led John Moore to mandate vaccination for residents and staff of Atria Senior Living. Getting there required both courage and strategic communication, especially to younger employees, "who just don't have the muscle memory of vaccines saving the world."

A firm belief that "we all deserve to live and work in a vaccinated environment," led John Moore to mandate vaccination for residents and staff of Atria Senior Living. Getting there required both courage and strategic communication, especially to younger employees, "who just don't have the muscle memory of vaccines saving the world."

A firm belief that "we all deserve to live and work in a vaccinated environment," led John Moore to mandate vaccination for residents and staff of Atria Senior Living. Getting there required both courage and strategic communication, especially to younger employees, "who just don't have the muscle memory of vaccines saving the world."

The Time for Strong Leadership is Now!

Safe, effective COVID-19 vaccines are available and increasingly accessible, but vaccine hesitancy and resistance are profound barriers to achieving effective levels of vaccination. Unless we effectively address hesitancy and resistance, we will face resurgences of the disease, causing needless suffering and death – as well as social, educational, travel, workforce productivity, and economic disruptions. Leaders of companies and organizations across the country can play an important role in encouraging vaccinations within their organizations and communities. In collaboration with Global Vaccination Advisors, the Vanguard Network will play a critical role by providing tailored communications strategies and content for leaders of companies and nonprofits.

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The Time for Strong Leadership is Now!

The Time for Strong Leadership is Now!