Malcolm Gladwell's seminal work, The Tipping Point, offers profound insights into how small changes can lead to significant shifts, a concept that aligns seamlessly with our core missionary objective. This article will discuss how the principles outlined in the book can be directly applied to our core missionary task, emphasizing the importance of context, stickiness, and the roles of connectors, mavens, and salespeople in achieving our goals.

https://www.sentones.com/blog/the-tipping-point-applied-to-movements