THE TIPPING POINT: HOW LITTLE THINGS CAN MAKE A BIG DIFFERENCE by Malcolm Gladwell

The tipping point is the catalyst for any epidemic. Gladwell explains the science behind word of mouth & Paul Revere’s successful journey; the power of context & the Zimbardo experiment; and the stickiness factor & Sesame Street’s successful curation. Ultimately, the Tipping Point preemptively foretold why Social Media Influencers would be successful & necessary for  the corporate ecosystem.

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