Today we are doing part 2 of our 3 part series on the Titanic Effect (link: https://www.titaniceffect.com/), a book by Todd Saxton, Kim Saxton, Michael Cloran. In today’s episode, we talk with Kim Saxton, who spearheaded the marketing ocean.

The Titanic Effect with Kim Saxton (Series Part 2 of 3)

How do early-stage software startup founders identify competitors in their space? How do they leverage the information they learn to develop a go-to-market strategy? In each episode of the Startup Competitors Podcast, we sit down with a startup founder to learn about how they think about competition, and how they leverage their knowledge of the market and competitors to make better tactical decisions.

Share The Titanic Effect with Kim Saxton (Series Part 2 of 3)

Sign up to save your podcasts

The Titanic Effect with Kim Saxton (Series Part 2 of 3)

The Titanic Effect with Kim Saxton (Series Part 2 of 3)