Today we are doing something different, and kicking off the first of a three-part series on the Titanic Effect (link: https://www.titaniceffect.com/), which is a new book written by Todd Saxton, Kim Saxton, Michael Cloran, about startups and the journey they go through. In today’s episode, we talk with Todd Saxton, and how the book was created. He said that through decades of experience working with startups, the writers noticed patterns in terms of icebergs startups run into, that end up limiting their potential or sinking them.

Topics in the episode

Pros and Cons of “pivoting”, and the effects it has on your value proposition

Two most common Hidden debts of a startup:

Integration of strategy

Imbalance

Process of naming “Titanic Effect”

Establishing a trial period with clients to be the most advantageous for your business

How to motivate and coach people in ways that are helpful

The curse of “third-sies”

Using a tiered labor pool as a hiring strategy in a startup

Contact Info

www.titaniceffect.com

Twitter: https://twitter.com/TitanicEffect

Facebook: https://www.facebook.com/TitanicEffect/