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October 23, 2023

The Tofoo Co: What the rainy day test says about your product

55 minutes

In this episode I talk to Lydia and Dave, owners of The Tofoo Co, who have been on a mission to turn tofu from drab to fab. The Tofoo Co creates one of the best selling tofus in the UK, using an age old method established by it’s original owner in 1999. Their unique journey into business ownership shows how you can turn a pre-existing business into a national success when you combine quality product with effective branding and positioning.

Topics:

How The Tofoo Co came to be

Consumer attitudes towards tofu

Why branding was critical

How to embrace tofu as a staple ingredient

Learning how to make handmade tofu

Manufacturing: Understanding the process and keeping it under control

Their approach to NPD & gathering consumer insight

How they have responded to a changing market

Connect with me on LinkedIn - www.linkedin.com/in/valentina-funaro-233688104

The Tofoo Co

Website - https://tofoo.co.uk/