Tom Peters, a well-known management guru, and details his career from his early days as a McKinsey consultant to the creation of his own company, the Tom Peters Group. The biography explores the genesis of Peters's ideas and analyses his impact on the management guru industry which he helped to create. The book explores Peters's strengths and weaknesses as a thinker and presents various opinions of his work from both supporters and critics. The excerpt discusses his main books and analyzes the reasons behind their success and the subsequent backlash to his work.