The TONYA STOKES Podcast

What if collaboration not competition, is the key to your next level? In this episode of STYLE, Tonya explores how beauty professionals can combine resources, reduce costs, and build wealth together. Plus, why you should collaborate before you partner and how SALT can help you build something bigger than your chair. Check out my book on amazon: https://a.co/d/0iH2mUdP

In a world full of criticism and negativity surrounding the beauty industry, it's time to remember who we are. Inspired by Matthew 5:13, this episode challenges beauty professionals to be the SALT of the industry, setting the standard, adding value, leading with excellence, and transforming lives, one client at a time.  Check out my book:  https://a.co/d/063goTHq

What if success doesn't have to be so hard? Let's challenge the popular "get it out the mud" mentality and rethink what true leadership looks like through a personal story about guidance, wisdom, and learning from those who have already walked the path before us.My book: The Salon Suite Life

When the economy shifts, your clients do too. Here’s how to guide them with strategywithout lowering your value.

The Salon Suite Life book: https://a.co/d/0dmSgmWr

Sometimes what you create will work… but that doesn’t mean it’s what was promised. In this episode, we break down Genesis 16 and the real cost of forcing something that wasn’t ready. If you’ve ever made a move out of pressure instead of trust, this conversation will hit home.

The Salon Suite Life book: https://a.co/d/0dmSgmWr

AI isn’t the future it’s already in your salon. In this episode, Tonya breaks down simple, real ways stylists can use AI to save time, reduce burnout, and run a more efficient business, without losing their personal touch.

Not all pricing is created equal. In this episode, we break down why your prices should reflect your market not what you see online and how to avoid one of the biggest mistakes in the beauty industry right now.

The Salon Suite Life book: https://a.co/d/0dmSgmWr

Are you really mad at the service, or just the price? Let’s talk about what goes into hair pricing, why costs vary, and why everything isn’t meant for everybody.

My Black Friday & Cyber Monday deals flopped, my other promo went crazy, and I’m trying to figure out what’s happening out here. Let’s talk salon deals, timing, and client behavior.

Tonya wants to chat a little about this economy and your mindset. This is a short check in, HOW ARE YOU and HOW ARE YOU SHOWING UP FOR YOUR CLIENTS?