What do these words even mean? Sue and Ben list the top 5 Marketing words they use way too often, give suggestions for words you can use instead, and then remind themselves that the most important thing is to use the right word at the right time, every time.

The ideas shared in this podcast reflect the personal perspectives of our hosts and guests. We believe that the world runs on fresh ideas and share what we've learned through experience, but these conversations aren’t a substitute for professional consultation. The views expressed don’t necessarily reflect the official policy or position of Exclamation Services, its clients, or partners.