Google's Top Search Trends series gives you an inside look at the hottest topics on the web each month. From newsmakers and pop culture trends to recipes, tech and sports.  Google Trends Expert Sarah Armstrong joins me to give insight on the latest trends and a revealing look at what people are searching for across the country.

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Sarah Armstrong - October Google Trends Transcription

Mason Paine: It's the end of October, which means it's time to take a look at the top trends in entertainment, culture, science, sports, and food. Joining me to discuss what those trends are is Google Trends expert Sarah Armstrong. Thanks for joining me Sarah.

Sarah Armstrong: Thanks so much for having me.

Mason Paine: So tell me what's been happening in the month of October.

Sarah Armstrong: We saw lots of Google search trends across categories like entertainment, culture, science. Even one of the big ones here, of course, is Halloween and being right around the corner. So lots of search interest in different Halloween movies, costumes, and even some recipes.

Mason Paine: Oh, nice. When it comes to movies, what were some of the top trending?

Sarah Armstrong: Yeah, so the Halloween movie franchise is super popular and also hocus pocus. So those movies round out our top five with three of the Halloween movies there. The one from 1978, Halloween ends and Halloween kills, and then we see Hocus Pocus and Hocus Pocus Two.

Mason Paine: Yeah, Hocus POCUS two was a hoot. I actually watched that with my nephew and niece and I liked it more than I expected, I would

Sarah Armstrong: That's awesome. Yes, we saw lots of questions about Hocus Pocus Two, people wanna know Will there be a Hocus Pocus three? So that was definitely the big popular movie we're seeing this year.

Mason Paine: Yeah. But there's a new Halloween movie that came out I think recently, right? Or am I wrong about that?

Sarah Armstrong: You're absolutely right. So they're rounding out that Halloween franchise with the movie Halloween end. We saw a lot of search interest in Jamie Lee Curtis actually, because she was the star of the franchise and is ending that very long run as the main character. Lori Strode.

Mason Paine: I haven't gotten a chance to watch that yet, have you?

Sarah Armstrong: I actually have. I'm not super familiar with the Halloween movies. I'm not a huge scary. Person in general. So looking at the list of some of these other movies that made the top 10 risk, Friday the 13th, even Nightmare on Elm Street. I actually haven't, dove into too many of these, so maybe I should give it a try.

Mason Paine: Well at least do Nightmare before Christmas. At least. You could sit there and say it's a Christmas movie or a Halloween movie. You get two in one.

Sarah Armstrong: Exactly. That made number six on our list. And I know there's a lot of debate. Is it a Christmas movie or is it a Halloween movie? It seems like it's a Halloween debate.

Mason Paine: Were there any costumes that were trending at all?

Sarah Armstrong: Absolutely. So for individuals costumes, it's a lot what you might expect, which Spider-Man's really popular dinosaur we saw stranger. As number four, I think the newest season inspired lots of folks. Something that caught my attention is the second most searched partner costume is Ross and Rachel from Friends, which I am surprised that is still as popular as it is in 2022, but people love those characters.

Mason Paine: Wait, well, what kind of costume is that? I mean, it's not like they weren't anything extravagant.

Sarah Armstrong: That's a great point. Maybe they're getting the Rachel haircut.