It takes a lot of technical know-how to scale ads and hit record-breaking numbers in spend. There's also a lot of emotional and mental stress involved when you're continuously guarding numbers, strategizing, and pushing for large returns.

In this bite-sized episode, Nehal Kazim, a bonafide genius in the space, will walk us through the critical shifts in mindset needed to scale ads profitably, and give us a clear picture of what it takes to hit record-breaking numbers.