Get the free B2B SIGNAL CONSTRUCTOR here: https://data.mergeyourdata.com/90-day-youtube-sprint

or book a call with the team here: https://www.mergeyourdata.com

Identifying and Leveraging Churn as a Key Negative Signal in Your Funnel In this video, Dan Saavedra from MergeYourData discusses the critical importance of identifying churn as a top negative signal in your business funnel. He delves into how understanding churn can help determine if a prospect is a bad fit early in the customer journey, thereby saving resources and focusing on the right targets. By examining various data points and common characteristics of churned accounts, Dan explains how to refine your customer acquisition strategy and improve overall business performance. Tune in to learn the three main questions to analyze churn and how to effectively use signal analytics to leverage this key data for better results.

00:00 Introduction to Negative Signals in Your Funnel 

00:40 Identifying Churn as the Top Negative Signal

01:41 Analyzing Churn Data for Better Customer Fit

07:27 Understanding Churn Through Key Questions

14:33 Implementing Churn Insights to Optimize Your Funnel

16:23 Conclusion and Next Steps