#46: Pinterest has released its annual report predicting the top trends for 2024. In this episode we discuss how accurate these trends are and how to use them as marketing strategies. The first trend focuses on self-care, promoting body care routines like skincare, sunscreen, and luxurious bath products to pamper oneself. Pinterest foresees self-care shifting from external activities to nighttime rituals centering around the home. The second trend reveals growing interest in emotional intimacy within relationships. Searches point to more couples seeking deep conversation starters and connecting questions to forge greater understanding.

Additional 2024 trends draw aesthetic inspiration from the past eras with a bold, maximalist twist. Searches for Western inspired bedroom décor with gothic and vintage Americana elements are rapidly rising. This extends to oversized jewelry and sculpturesque hair accessories meant to make a daring statement. Vibrant, eclectic kitchen styles tailored to the individual also take off. According to Pinterest, 2024 is the year to break from convention and “live loud” through customized spaces reflecting one’s inner spirit. The common thread seems to be heightened focus on the self – caring for and creatively expressing one’s unique identity.

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