Sign up to save your podcasts
Or
Share The Top Roadblock CMOs are Facing in 2024
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
The Top Roadblock CMOs are Facing in 2024
Get the free B2B SIGNAL CONSTRUCTOR here: https://data.mergeyourdata.com/90-day-youtube-sprint
Book a call with the team here: https://www.mergeyourdata.com/book-a-discovery-call
Link to Study - https://faculty.fuqua.duke.edu/cmosurveyresults/The_CMO_Survey-Highlights%20and%20Insights%20Report-Spring_2024.pdf
Top Roadblocks in MarTech for 2024 & How Signal Analytics Can Help
Join Dan Saavedra from MergeYourData on day 31 of the 90-day YouTube sprint on Signal Analytics.
In this episode, Dan delves into the CMO survey data and examines the top roadblocks companies face in effectively integrating, using, and optimizing their MarTech tools in 2024. He discusses the increasing budget for MarTech tools, common issues like underutilization, and demonstrates how Signal Analytics can streamline operations, leading to higher efficiency and increased customer acquisition. Essential for companies looking to optimize their marketing technologies and achieve better ROI. Check the video description for the CMO survey link and more insights.
00:00 Introduction and Overview
00:44 Client Success Story
02:10 CMO Survey Insights
02:55 The MarTech Challenge
04:11 Fast Facts and Key Metrics
05:39 Effective Use of MarTech Tools
06:41 Signal Analytics Solutions
13:07 Optimizing Your Tech Stack
17:18 Final Thoughts and Next Steps
View all episodes
By MergeYourDataGet the free B2B SIGNAL CONSTRUCTOR here: https://data.mergeyourdata.com/90-day-youtube-sprint
Book a call with the team here: https://www.mergeyourdata.com/book-a-discovery-call
Link to Study - https://faculty.fuqua.duke.edu/cmosurveyresults/The_CMO_Survey-Highlights%20and%20Insights%20Report-Spring_2024.pdf
Top Roadblocks in MarTech for 2024 & How Signal Analytics Can Help
Join Dan Saavedra from MergeYourData on day 31 of the 90-day YouTube sprint on Signal Analytics.
In this episode, Dan delves into the CMO survey data and examines the top roadblocks companies face in effectively integrating, using, and optimizing their MarTech tools in 2024. He discusses the increasing budget for MarTech tools, common issues like underutilization, and demonstrates how Signal Analytics can streamline operations, leading to higher efficiency and increased customer acquisition. Essential for companies looking to optimize their marketing technologies and achieve better ROI. Check the video description for the CMO survey link and more insights.
00:00 Introduction and Overview
00:44 Client Success Story
02:10 CMO Survey Insights
02:55 The MarTech Challenge
04:11 Fast Facts and Key Metrics
05:39 Effective Use of MarTech Tools
06:41 Signal Analytics Solutions
13:07 Optimizing Your Tech Stack
17:18 Final Thoughts and Next Steps