Let's dive into the strategies and methods used in the Licorice.com feedback request email, featured in Episode 5.

Takeaways

(2:03) Takeaway #1: Show, don't tell. (But, for real.)

(3:32) Takeaway #2: Turn likability into reciprocity by using You vs. We

(5:23) Takeaway #3: Couple logic with inspiration to get over your fear of surveying customers

(6:50) Takeaway #4: Try psychological incentives before physical incentives

(8:32) Takeaway #5: Test best practices

(8:56) Takeaway #6: Listen to your intuition, especially when dealing with humans

(9:29) Takeaway #7: Couple list-wide feedback initiatives with individual, behavior-based surveys

Links from this episode:

Take another look at the email we featured in Episode 5

Take a look at the non-customer version of the email

Take a look at the survey sent to non-customers

Grow your business when you join the Creative CEO Academy (I'll earn a commission.)

Be more persuasive with the 7 persuasion principles presented in Influence by Robert Cialdini (Pre-fluence is his latest, but I haven't read it, so I can't recommend it.)

Understand when to send feedback / review / upsell / and other strategy emails when you join Email Mastery. Get Nikki's email musings at ⁠nikkielbaz.com/subscribe ⁠

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