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The TradFi Trader Reinventing Brand Building w/ OSF, Rekt Brands
Ovie Faruq (OSF) went from trading distressed credit at Barclays to minting 150 Bored Apes in a drunken late-night session - a move that set him up to build one of crypto's most interesting brand experiments. As co-founder of Rekt Brands, Ovie is pioneering the "brand coin" concept: tokenizing brand sentiment while selling actual drinks in 7-Elevens across America. From launching Rekt Guy as a purposely expectation-free NFT to giving equity to holders to creating a meme coin that rewards drink purchases, Ovie breaks down how traditional finance principles apply to crypto volatility, why DAOs are terrible for running companies, and what happens when normies start buying crypto-branded energy drinks without knowing they're earning tokens. A masterclass in evolving with the market while building something genuinely new.
00:00 Introduction and Welcome
01:46 This or That Icebreaker
04:35 From TradFi to Crypto Transition
08:54 The Infamous 150 Bored Apes Story
15:52 Becoming a Creator and Building Following
19:44 The Rekt Guy Free Mint Philosophy
22:24 Evolution to Rekt Brands and Token Launch
24:14 Equity Distribution to NFT Holders
26:20 Brand Coins vs Traditional Loyalty Programs
30:44 Token Treasury and Reward Mechanisms
32:38 Crypto Company or Drinks Company?
34:28 Mainstream Adoption and 7-Eleven Learnings
Episode Links:
• Ovie Faruq (OSF) on X: https://x.com/osf_rekt
• Rekt Brands: https://rektbrands.com/
• Brand Coin Thesis (Pinned Post): https://x.com/osf_rekt/status/1924828742196539745
About the OGC Podcast:
The OGC Podcast tackles crypto's biggest unsolved challenge: growth. Host Norman Wiese sits down with growth leaders, marketers, and founders sharing tactical strategies and frameworks driving real results in web3.
Connect with Norman:
• Twitter: https://x.com/normanwiese
• LinkedIn: https://www.linkedin.com/in/normanwiese/
• Onchain Growth Club: https://x.com/onchaingrowth
Subscribe & Review:
• Spotify: https://open.spotify.com/show/40h808BdpcWIhgXXQNQR52
• Apple Podcasts: https://podcasts.apple.com/podcast/id1833519944
• YouTube: https://www.youtube.com/@onchaingrowth
View all episodes
By Norman WieseOvie Faruq (OSF) went from trading distressed credit at Barclays to minting 150 Bored Apes in a drunken late-night session - a move that set him up to build one of crypto's most interesting brand experiments. As co-founder of Rekt Brands, Ovie is pioneering the "brand coin" concept: tokenizing brand sentiment while selling actual drinks in 7-Elevens across America. From launching Rekt Guy as a purposely expectation-free NFT to giving equity to holders to creating a meme coin that rewards drink purchases, Ovie breaks down how traditional finance principles apply to crypto volatility, why DAOs are terrible for running companies, and what happens when normies start buying crypto-branded energy drinks without knowing they're earning tokens. A masterclass in evolving with the market while building something genuinely new.
00:00 Introduction and Welcome
01:46 This or That Icebreaker
04:35 From TradFi to Crypto Transition
08:54 The Infamous 150 Bored Apes Story
15:52 Becoming a Creator and Building Following
19:44 The Rekt Guy Free Mint Philosophy
22:24 Evolution to Rekt Brands and Token Launch
24:14 Equity Distribution to NFT Holders
26:20 Brand Coins vs Traditional Loyalty Programs
30:44 Token Treasury and Reward Mechanisms
32:38 Crypto Company or Drinks Company?
34:28 Mainstream Adoption and 7-Eleven Learnings
Episode Links:
• Ovie Faruq (OSF) on X: https://x.com/osf_rekt
• Rekt Brands: https://rektbrands.com/
• Brand Coin Thesis (Pinned Post): https://x.com/osf_rekt/status/1924828742196539745
About the OGC Podcast:
The OGC Podcast tackles crypto's biggest unsolved challenge: growth. Host Norman Wiese sits down with growth leaders, marketers, and founders sharing tactical strategies and frameworks driving real results in web3.
Connect with Norman:
• Twitter: https://x.com/normanwiese
• LinkedIn: https://www.linkedin.com/in/normanwiese/
• Onchain Growth Club: https://x.com/onchaingrowth
Subscribe & Review:
• Spotify: https://open.spotify.com/show/40h808BdpcWIhgXXQNQR52
• Apple Podcasts: https://podcasts.apple.com/podcast/id1833519944
• YouTube: https://www.youtube.com/@onchaingrowth