Summary

In this episode, the hosts discuss the upcoming book 'The Transformation Economy' by Joe Pine, exploring the readiness of the world for transformation, the role of technology, and the importance of creating experiences that lead to lasting change. They delve into the nuances of transformation, including the distinction between temporary and permanent changes, the interconnection between experiences and transformations, and the need for businesses to adapt their models to support customer outcomes. The conversation highlights the exciting potential for transformation in various industries and the importance of collaboration in achieving meaningful change.

Takeaways

The world is now ready for The Transformation Economy. Transformation is a big word, often scary. We only ever change through our experiences. Create the experience of transformation, not the promise. Temporary transformation is a type of transformation. You can't transform without experiences. Charge for the outcomes your customers achieve. Transformation requires follow-through and support. The future of transformation is super exciting. We need a chief transformation officer focused on customers.

 

Chapters

00:00 Introduction to the Transformation Economy 02:58 The Readiness for Transformation 06:00 The Role of Technology in Transformation 09:04 Personal Experiences and Transformation 12:08 Understanding Transformation: Temporary vs Permanent 14:55 The Interconnection of Experiences and Transformations 17:54 Levels of Experiences and Their Impact 20:50 Sustaining Transformation 24:00 Business Models for Transformation 27:13 The Future of Transformation Strategy