Creators and innovators are on the ground at SXSW and at the ARN house we invited attendees to sit down with our journalists, to take part in a special live podcast experience and share their knowledge on a topic of their choice.

Dom, the managing director of MMAD (Musicians Making a Difference), speaks about the transformative power of music and mentorship for young people facing challenges. He shares his personal journey and how MMAD uses creative activities, workshops, and concerts to help youth overcome barriers, find their purpose, and rebrand their lives. 

00:00 Introduction to Knowledge Exchange

01:01 Understanding MMAD: Musicians Making a Difference

02:54 The Power of Music in Mentorship

07:52 Transformative Stories Through Music

11:05 Programs and Initiatives at MAD

15:17 Celebrating MAD Day and Community Impact

19:03 Connecting with MAD: Opportunities for Youth 

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