This one’s about: Motorcycle gang morality, software taste testing, and Apple evangelism. Is culture more impactful than company strategy? How can you find what truly holds meaning for consumers? Today, Steve, Emily, and Matt discuss the consumer journey to tribal devotion.

Resources mentioned in this episode:

Delivering Happiness by Tony Hsieh

Tribal Marketing, Tribal Branding by Brendan Richardson

Slack’s $25 Billion Dollar Secret Sauce by Andrew Wilkenson

How I Built This with Guy Raz: Slack & Flickr,  Stewart Butterfield

Tribal Leadership by Dave Logan, John King, and Halee Fischer-Wright

Stages of Tribal Leadership cheat sheet

Nielsen Norman Group: Don Norman

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