You can have the perfect design and it could still fail

If you can't tell it's story well.

 

Today we have one of STUCK's newest director's KK Wong sharing about how to craft a story so your audience understands the consideration behind your design.

 

KK shares how a juicy insight needs to be R.I.P.E. like a juicy mango

How to test your design stories with the 'Happy Hour Bar' test and how to get really good at making sure your design stories stick.

 

Check out http://www.stuck.sg for the full transcript.

 

#STUCKdesign #MakeThingsPeopleLove #MTPL #designstorytelling #happyhourbartest #ripeinsights