Donald Trump is turning the U.S. government into a personal branding project: from vanity warships and renamed institutions to gold-plated policies built for ego, not the public good. From the proposed “Trump-class” battleship to the rebranding of national landmarks and federal programs, let's examine how power, narcissism, and spectacle are replacing serious governance. Drawing on history, military strategy, and personal experience, I explain why this isn’t just tacky, it's dangerous.

Watch the video version here: https://youtu.be/ssm8TducMdI

Referenced articles
 https://www.washingtonpost.com/politics/2025/12/19/trump-name-kennedy-center-peace-institute/
https://www.wsj.com/politics/national-security/trump-hegseth-new-warship-the-battleship-63367854?mod=politics_trendingnow_article_pos1

More about Loren Moss: https://lorenmoss.com/write
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