Generative AI is projected to deliver a multi-trillion dollar impact, transforming industries and redefining core business functions like customer operations, marketing, sales, software engineering, and R&D. In this episode, we break down the specific use cases driving this massive value and explore how businesses can integrate generative AI to unlock new efficiencies, enhance customer experiences, and accelerate innovation. Whether you're streamlining workflows or creating personalized content at scale, AI integration is the key to staying ahead in a rapidly evolving market.

Sources:

https://www.mckinsey.com/capabilities/mckinsey-digital/our-insights/the-economic-potential-of-generative-ai-the-next-productivity-frontier

https://www.aiziip.com/