Can VCs trust your business before slide 1? Discover the Sales-Marketing-Legal trio that signals credibility - or risk.

Guest
Avi-Loren Cohen, former CEO and VP Marketing, lifelong salesperson, now a board-level advisor on growth and governance.

In this episode you’ll learn
• Why every future CMO should carry a quota early in their career
• How treating the sales team as “customer zero” sharpens marketing and retention
• The small compliance slip that can force a company to return investor cash
• Quick credibility checks VCs run first: LinkedIn polish, website cohesion, advisor roster
• Smart ways to trade sweat equity for top-tier legal and finance talent
• A brief sidebar on “Canada Inc,” over-reliance on the USA, and tariff-driven lessons in diversification

Who should listen
Founders, revenue leaders, marketers, and investors who want to turn operational discipline into bankable trust.